KG Plastering
Website
A surrey based professional plasterer, sculpting homes and commercial buildings for over a decade but had no digital presence to reach new customers.
Challenge:
KG Plastering had an extremely positive reputation amongst its current client base.
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However, the only primary marketing source was purely word of mouth with no online presence or any form of marketing in an oversaturated industry. KG needed a unique digital experience that instantly set itself apart from its competitors and demonstrated the expert quality and skill set KG Plastering offers to increase leads.
Approach:
After some initial industry research of KG competitors, a direction started to emerge into the website structure. Also, KG lacking any form of identity. I saw an opportunity to carve a style to separate them and own part of the market. The majority of KGs competitors had off the shelf templated websites with no consistency.
Once we had established a brand style that communicated KG core values like; reliability, confidence and exclusivity, a simple website structure helped inform KG of the best approach for a potential clients journey on the new website.
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To keep KG's gallery relevant and always up-to-date. We integrated the companies Instagram feed as the primary source imagery, enabling KG only to manage one location.
Execution:
A simple, clear user interface was created, allocating KG Gold to all interactions for the user, instantly enabling all viewers from the website to navigate effortlessly. Across the website, I Integrate direct contact points on every page, creating no dead ends for the user and increasing the potential for the viewer to become a lead for KG.
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With KG now having a unique looking website, I also wanted to inject core SEO best practices throughout the site and integrate website analytics to help track the site's performance and evolve the site where necessary.
Results:
Within the first week of going live, KG increased leads by up to 70%. It has steadily increased, and KG Plastering is now looking to expand its team because of increased demand.